Google and the other search engines are constantly updating their algorithms in order to filter out low quality content and provide users with the most meaningful results. There have been many updates over the years and we’ll be focusing mainly on the Google Panda updates for this post.
The Google Panda update not only fundamentally changes the way that a websites content is viewed by Google but it looks at the website’s interlinking structure as well. Unlike the Google Penguin update, which filters out spam websites, the Panda update looks at the quality of content on a website and ‘demotes’ those that aren’t up to scratch. We’ll have a look at exactly what that means below.