Having your images optimized for search engines will increase the organic traffic to your website. As a content marketer you’re probably well aware of SEO for your written content but it applies just the same for your images.
It is true that some poorly optimized images will still enter into the Google search results but more often than not images that are optimized perform better. As a marketer you can take advantage of this to drive traffic to your website through your images. Image searches can bring a steady stream of visitors to your websites if they are optimized correctly.