With 2017 just around the corner it’s time to start thinking about what we want to achieve for the new year and how we’re going to get there. While our lives change from year to year, businesses also change, sometimes dramatically.
Over the last 5 years we’ve seen fairly large changes to the way people interact over the internet. Not only do you need to be aware of these changes but have plans to provide the best possible user experience to your viewers.
We’re going to take a look at some of the changes taking place and how you can use them to your advantage. We’ll also provide some easy-to-implement strategies that you can take with you into 2017.
Deliver an Amazing Experience
With so many websites to choose from you need to WOW your visitors almost immediately. Not only do you need to attract your visitors to your website but keep them engaged while they’re there, and there is no shortage of competition.
1) Keep your marketing consistent – People will leave if they don’t find what they’re looking for. Make sure you’re consistent with your social media and other forms of marketing so that when they do arrive at your website they find what they expect to see.
2) Website design – The design of your website, if done correctly, can provide a comfortable and familiar feel to your content that will keep viewers engaged for longer. You need to think about website navigation, the color scheme, how the content is formatted, headlines and overall design of the site.
3) Give them a ‘What’s Next’ – It’s important to provide a clear-cut path for your visitors so they know what to do next. Once they come to your website and are engaged with your content let them know, or show them, what’s next. Lead them onto another piece of content a subscription form, social media content, a trial of something, etc. Once they’re engaged you want to make the most of it continue to send them down your funnel.
Connecting with Your Audience
Whatever niche you’re in you’ll need to find out where your audience hangs out and how to engage with them. If you’re not sure you may need to spend time testing a few different social media channels to see what works the best for you.
Once you have an idea of the best channels then focus on building those up. You can still spend time on other possible traffic sources but you should focus primarily on what’s working for you. For example, if infographics or images are best for your niche than try Pinterest.com. May Twitter will be better for another niche, or Facebook or Instagram. Sometimes you’ll have a better response from forums or just plain old Google searches.
One important final note. Blogging is a complex and competitive industry to be in. It takes a lot of time, testing and research to be successful. Make sure you track your progress and take note of how well each traffic source or channel is working for you. Focus on building your content and engaging with the audience and you will be successful sooner or later.