Social media is a powerful tool for increasing brand awareness and increasing traffic to your website. It’s a changing environment with new social media platforms becoming popular all the time.
It’s important to keep up-to-date with what works and what doesn’t so you can focus your attention on the things that matter most.
There have been many studies showing the effectiveness of social platforms and how they can bring a dramatic rise in views to your online content. I’m providing a few strategies that have worked well for me and others. You may have heard them before or they may be new to you. Hopefully it gives you some new ideas for building up your own brand.
The timing of when you post to social media platforms is important as they do have peak periods and slow times. If you post when more eyes are watching then it’s more likely your post will go viral and be successful. Posting during a slow period may make it more difficult for your content to take off.
There are paid websites with social media posting schedules but you can also do your own analysis by posting at various times throughout the day and seeing how well they do. Bear in mind that the best time to post will so depend on your niche and where in the world your main source of traffic is coming from. Most social media traffic is from the U.S. and about 80% of the U.S. population are either in the Central or Eastern time zones.
Pinterest can be a great source of traffic for certain niches. It’s all about the graphics and telling a story with those graphics. For this reason infographics tend to work really well. You must remember that it is also a community so don’t just spam links from your images to your websites, make sure you provide interesting images that people will want to share.
If you’re not experienced with creating infographics I’ve provided a few online sources that you can try out for free.
Interestingly we are finding that some Twitter usernames are being listed for Google search results. Try using your main keyword as your Twitter handle and see what happens. The reason why this tends to do well is that Twitter has a lot of authority with the search engines, tends to have good internal linking with the #hashtags and it’s constantly being updated with new content which Google loves.
Not only can you link from your social media content back to your website but you can interlink your social media content together. This helps to keep people within your own network of content but increases the authority of that content with Google.
If you use YouTube then make sure you not only upload your videos but create playlists and link the videos together. YouTube will display these linked videos on the suggested playlist section further increasing your views. If someone’s interested in your content then they’ll probably want to check out your other stuff as well.
Make sure to continue adding more good quality content to your social media accounts and websites. Over time you should see a steadily increasing stream of people interested in what you’re doing. Good luck, and keep going!