How to Take Action with Your Content Marketing Ideas

take-action-content-marketingProducing content on a regular basis can be tough work and nobody wants to be stuck behind a computer for 10, 12 or more hours per day. Luckily there are some techniques we can use to be more productive throughout the day.

Quite often marketers get stuck between the idea and the implementation of the idea and end up running off in all kinds of directions. Firstly we need to have a laser focus on what we’re doing and how we’re going to make it work. Here’s a few ideas for getting that laser focus.

1) Write down ALL of your ideas.

2) Review them and delete the ideas that no longer seem to have value for you.

3) Of the remaining ideas, prioritize them into what is most important.

4) Remove distractions from your work environment so you can focus on your most important ideas.

Write them Down

Writing down all of your ideas will help you get what’s in your head onto paper. Quite often we spend too much time imagining what we want and how it’s going to be. Now’s the time to write these ideas down so that you can take an objective look at them.

Delete Them

Once your ideas are down on paper you may be able to see them more clearly, or at least from a different perspective. Some of them may be duplicates or lead on from another idea. Some of your ideas may have been something that excited you in the past but you’re no longer really interested in it. Take a look at all of your ideas and delete those that are no longer relevant, are duplicates or you’re not really interested in pursuing.

Prioritize Your Ideas

Now that you have your streamlined list you want to prioritize them into what’s most important to you. What do you need or want to achieve right away and what can wait for a little bit later. There may be a few kinds of ideas on your list such as:

* Things you can finish quickly.

* Ideas that you want to keep but aren’t ready to start them now.

* Ideas that you’re not ready to throw out but want to investigate a little bit more.

* ‘Plan B’ ideas that you want to keep on the shelf for now but may come back to them later.

Remove Distractions

There are many techniques to remove distractions from your work environment. I find just having a list of the things I want to achieve for the day, a list of tasks, incredibly helpful for motivation me to get things down. There’s something really satisfying about being able to tick things off from a list.

Another helpful tool is something called the Pomodoro Technique. This is where you spend 25 minutes working and then take a 5 minute break. After 4 work sessions take a larger break to rejuvenate yourself.


This technique was taken from Chris Bailey’s ‘A Life of Productivity‘. You’ll find that it forces you to sit down and take action in spite of any distractions.

Lastly get into a routine. Have a plan for the day and make important tasks a part of your daily schedule. You’ll get into the habit of completing them. If you miss out on one day don’t worry about it. Act as if it didn’t happen and continue with your daily tasks the next day. You’ll slowly train yourself to be committed and develop a strong will in the process.


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