Guest Blogging – Is It Worth It?

Guest BloggingGuest blogging has long been thought of as one of the ways to drive traffic to your website but is it really worthwhile? The thought of getting your post and links on a high profile website sounds appealing and at the very least will give you another link back to your website. Over time, with many blog posts, this could be a good source of traffic as well.

The key word here is ‘over time’. What I find is that many online marketers will begin a new venture only to get distracted or walk away from it a few months later. Guest blogging can be a good idea in the context of being one of a number of ways to promote your website. Having understood the place of guest blogging in your marketing efforts, let’s have a look at a few ways to fine-tune the guest blogging process.

The search engines are still one of the better ways to discover websites that allow guest blogging. To begin, do a simple search for your topic + blog. For example ‘dog training blog’ or ‘internet marketing blog’. Have a look at the top search results and see if there’s anything that looks good. If you don’t see anything at first scroll down the first few pages of the search results as there are probably thousands of blogs that would be willing to accept a guest post.

Once you have a small list of potential blogs in your niche go to the blog and see if there is a link to ‘contribute’ to the website. Many blog owners are quite happy for you to write for them as long as the topic is in line with the blog and the writing is of a high quality. It’s a win-win situation where the blog owner gets new content and you get exposure to new viewers and links.
Many blog owners will have guidelines for contributing to their site. Make sure you comply and give them the best quality content you can.

I’m fairly flexible with length of the article but prefer it to be over 400 words. My thinking is that the article should be as long as it needs to be to accurately convey the information that you are trying to get across. You may be able to add a link in the article or just have a link in the profile section. It depends on the blog. I allow for two links. One in the article section itself and the other in the profile area.

When selecting websites to contribute to try to find ones that are posting frequently and seem to have good user engagement. These blogs are more likely to be active and you’ll get more traction with your article. Some blogs that are very popular will accept guest posting for a fee. This is a form of advertising but it can still be worth it if the blog is performing really well in its niche.

I am committed to building up my own personal blog and if you’re interested in contributing to this site then send me a message through the contact page and I’ll give you all the details for getting started.

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