Today we’re continuing the series and looking at how to improve your Google search results by ranking higher in the search engines. There are a number of factors that we need to look at. In fact there are over 200 ranking factors that will affect your websites performance.
1) Age of the Domain – The older the domain the more weight backlinks from that domain have.
2) Number of Domains – The more domains you have linking back to your site the better. Try to not get all your backlinks from a single source but mix it up from a variety of sources.
3) Links from Images – When linking back from images the alt tag is used as the anchor text for the backlink.
4) Authority of the Linking Page – Each page has its own page rank or page authority. Matt Cutts has said in the past that it doesn’t really matter what the domain is such as .edu or .gov for example, what they really look for is page authority.
5) Contextual Links – Backlinks which come from within an article are valued more highly than those which come from the bio section of an article. If you’re doing guest blogging make sure you can have a contextual link within the article itself.
6) Links from Competitors – Links from websites that are already ranking highly in the search engines for your keyword phrase may be valued more highly than links from other more random websites.
7) Nofollow Links – While this has been a hot topic in recent years Google’s official stance is that they don’t give them any weight in most circumstances. Nofollow links may play a part in good link diversity however.
8) Partner or Sponsor Links – Having your site listed as a sponsor or link partner may decrease the value of that backlink.
9) Links from a Range of Sources – A wide diversity of link sources shows your website is not spamming certain sources and is more natural looking backlink profile.
10) Anchor Text – Anchor text, if used sparingly, are a good indicator of what the web page is about and will help to rank for that keyword.
11) Link Title – The title tag of the link may also be used to determine the relevancy of the link.
12) Placement of Links – Where the link is placed on the page may alter the weight the search engines give the link. Links closer to the top of the page would tend to have more influence than links placed towards the bottom.
13) Age of Backlink – The longer the link has been around the more weight it’s given.
14) Link Velocity – Whether or not you are gaining backlinks faster or slower may have a positive or negative effect on your search rankings. It’s best to start slowly and build up momentum over time. This tells Google that your website is becoming more and more popular over time.
15) Forum Profiles – Profiles have been an easy way for spammers to generate links. For this reason links from forum profiles are probably given very little weight or not included at all.
16) Sitewide Links – Sitewide links don’t count as a backlink from every page of the website. Google does compress these links and may in fact only count them as a single link.
17) Quality of Linking Page – Backlinks from spammy pages with little or no real value will not count as much as links from high quality sources and web pages.