The key to generating consistent traffic and leads is persistent effort over a period of time. This is not a system that will bring in loads of visitors immediately, but it will, over time build into a steady stream of traffic for months and years to come. There are three steps we’re going to look at and each of them needs to be followed precisely for this method to be successful.
Step 1) Write your blog post – When it comes to online marketing, or any business, many people get stuck at the stage of actually doing something. They think about it, dream about it, and when it comes to actually producing the content or creating something they stop. There’s a number of reasons for this. First they actually realize it’s hard work! And second they don’t really believe they can be successful.
So once you’re past that phase of being able to DO something the blog posts you write need to be relevant to the keyword people are searching for. See part one for finding the best keywords for your blog posts. The keyword should be in your title and in the article a number of times. There’s no point in keyword stuffing just make it natural.
The next thing you need to think about is providing value to your visitors. You want to give them the answers that they’re searching for.
In essence your blog post should feed the search engines by providing them with keywords and your visitors by providing them with value.
The last step of writing a blog post is adding a call to action. This call to action should be asking them to subscribe to your email list. You want to drive this traffic to your capture page or possibly an affiliate offer.
Step 2) Create Backlinks – While the main focus of your writing should be creating content for your own blog it can still be helpful to generate backlinks to your posts. How do we do this?
In the past article marketing was very big and is still widely used to some extent today. Unfortunately Google has progressively seen these article directory sites as being of lower and lower quality. Have a look at what Matt Cutts has to say about it below:
While I don’t think it will hurt your website I do think we need to look for other higher quality sources to link back to our site. Luckily there are still a few options for Internet marketers today. Here are a few thoughts.
- Focus on writing great content on your own site
- Share your posts on social media networks
- Encourage comments and discussion
- Create a video with a link back to your site or post
- Publish a press release with a link back to your blog post
- Write comments on authority sites within your niche
- Write a guest post on someone else’s blog
- Post content to other website that you own
- Post content to private networks
- Post content to article directories
As you can see there are many ways to build backlinks to your blog post. If you are writing articles for the directories you can take a look at the top 50 article directory sites here. As you can see some of them are still very popular today.
You can either write your own articles from scratch, have someone else do it for you, or re-write or spin parts of your blog posts. Articles for article directories don’t need to be as long and thorough as your blog posts so you can take a 400 or 500 word section of a blog post and spin it into a number of articles.
If you do spin your articles I highly recommend that you go through each spun article individually and make sure that it reads well. Also change some paragraphs completely to increase the uniqueness. These articles will be read by people so make sure they’re good as well!
Building up your social media profiles is also a very important step. We’ll talk about exactly how to do this in another post but having a large following not only gives you backlinks when people share and post your links but can drive a lot of traffic to your site as well.
Step 3) Create A Landing Page – The money is in the list. If you’re starting off with no leads today don’t worry about it, start today! This is something that you need to build up over time but they are absolutely critical to your business.
The tools that I use to get a lead capture page up and running are:
Kompozer – For designing a basic landing page with your Aweber form
FileZilla – For uploading your page to your server
Aweber – For managing subscribers and creating opt-in lists
And that’s pretty much all you need. There are much fancier tools around to build lead pages but if you’re just starting out this is probably the way to go.
The one thing about this business is that you need to be consistent. If you work at it every day think of how much you will accomplish!