One Word You Must Avoid If You Want to Be a Succesfull Marketer

New is not always better. When it comes to marketing, creating innovative products is not always going to be good for your brand. In fact 40% to 90% of new products fail and buyers will often favor the traditional over the ‘new’.

Take for example Coca-Cola who designed a new product in 1985 and where sure from all of their team that it would be a sensation. They released the drink as “New Coke”, certain of its success. All their market research had assured them that people would love it.

The Google Panda Update – How to Make Sure Your Websites are not Demoted

Google Panda UpdateGoogle and the other search engines are constantly updating their algorithms in order to filter out low quality content and provide users with the most meaningful results. There have been many updates over the years and we’ll be focusing mainly on the Google Panda updates for this post.

The Google Panda update not only fundamentally changes the way that a websites content is viewed by Google but it looks at the website’s interlinking structure as well. Unlike the Google Penguin update, which filters out spam websites, the Panda update looks at the quality of content on a website and ‘demotes’ those that aren’t up to scratch. We’ll have a look at exactly what that means below.

How to Make the Most from SEO Changes in 2017

As Google begins to think more like a human being with smarter and smarter AI what does it mean for us marketers?Google’s getting smarter and it’s changing the way websites are being ranked.Improvements in the Google search engines have made it harder and harder for website owners to trick the system.

So what does this mean for you and what’s in store for SEO in 2017? We’ll have a look at how you can keep up with these changes and make your websites successful in 2017. 

How to Take Action with Your Content Marketing Ideas

take-action-content-marketingProducing content on a regular basis can be tough work and nobody wants to be stuck behind a computer for 10, 12 or more hours per day. Luckily there are some techniques we can use to be more productive throughout the day.

Quite often marketers get stuck between the idea and the implementation of the idea and end up running off in all kinds of directions. Firstly we need to have a laser focus on what we’re doing and how we’re going to make it work. Here’s a few ideas for getting that laser focus.

5 Startup Business Lessons Every Marketer Needs to Know

5 Startup Business LessonsWhat’s important, what’s essential and what you don’t need to bother with in your first year of online business. When starting a business it’s easy to get caught up in things that don’t really matter. We’re going to be focusing on things you should be focusing on in the early days so you skyrocket your chances for success.

1) Logo and Website Design – This is important and something you’ll figure out as time goes by but it’s not critical that you have the color scheme and logo of your website figured out on day one.

We must understand what is necessary for growing our business and what we would like to do. Having a cool or relevant logo may seem like a good idea but spending too much time on it or worrying about it is only going to take you away from your real business.

Sources of Income Diversity

Income Stream DiversityPeople today spend an inordinate amount of time educating themselves and getting the right qualifications so that they can have a steady, well-paying job. There’s nothing wrong with this per se but if that’s all you do then you open yourself up to greater risk if things don’t go your way.

You may have heard that it’s not good to put all of your eggs in one basket but that’s what people continue to do by placing all of their hopes for wealth on a single job or income stream. Gone are the days when you can work in a single job for your entire life and retire on a good income.

How to Get the Start Menu Back in Windows 8

Windows 8 Start MenuIf you’ve just upgraded to Windows 8 you may be disappointed to see that the Windows Start Menu seems to have disappeared! Luckily there is a way to get the Start Menu back but you’ll need some third party programs to make it work.

Windows 8 currently uses the Live Tiles screen for the instead of the traditional Start screen. The positive benefit of this is that it does give you some quick updates to your latest emails, news events, appointments and other information.

Strategies for 2017 – Getting Ready for Success

With 2017 just around the corner it’s time to start thinking about what we want to achieve for the new year and how we’re going to get there. While our lives change from year to year, businesses also change, sometimes dramatically.

Over the last 5 years we’ve seen fairly large changes to the way people interact over the internet. Not only do you need to be aware of these changes but have plans to provide the best possible user experience to your viewers.